Robert Higginson PhD
About Robert Higginson PhD
Robert Higginson, PhD, serves as the Director of Business Development at Ironwood Insights Group, LLC, where he leverages over 25 years of experience in higher education and market research to assist clients in decision-making processes. He has a strong background in developing corporate vision and strategic goals, having previously held positions at Weber State University and Discovery Research Group.
Work at Ironwood Insights Group
Robert Higginson serves as the Director of Business Development at Ironwood Insights Group, LLC, a position he has held since 2018. In this role, he focuses on assisting clients in decision-making processes by leveraging his expertise in research method selection, customized research design, data analytics, and insight analysis. His responsibilities include preparing and presenting on-site client presentations and managing new client relations. His work involves collaborating with a diverse range of clients, including market research firms and researchers in various organizational settings.
Education and Expertise
Robert Higginson holds a Doctor of Philosophy (PhD) in Educational Psychology from the University of Wyoming. He also earned a Master’s degree in Human Development and Family Studies from Brigham Young University, where he further pursued a Bachelor of Science (BS) in Psychology. His educational background provides a strong foundation for his expertise in research methods and data analytics, which he applies in his current role and previous positions.
Background in Higher Education
Robert Higginson has over 25 years of experience in higher education. He worked as an Assistant Professor at Weber State University from 1989 to 2004, contributing to the academic community in the Greater Salt Lake City Area. His extensive experience in academia has informed his approach to research and client engagement in his subsequent roles in business development.
Experience in Market Research
Robert Higginson has significant experience in market research, having worked as the Director of Business Development at Discovery Research Group from 2004 to 2017. He currently holds the position of Director of Business Relationships at the same organization, where he has been active for 20 years. His role involves utilizing various data collection methods, including in-depth interviews, surveys, focus groups, and ethnographic observations, to assist clients in achieving their research objectives.
Strategic Development Skills
In his professional career, Robert Higginson has been involved in the development of corporate vision statements, mission statements, core values, and strategic goals. His skills in strategic development enable him to guide organizations in aligning their research initiatives with broader business objectives, enhancing their decision-making capabilities.