Iterable
Iterable is a marketing automation platform that facilitates personalized communication at scale.
Company Overview
Iterable is a cross-channel marketing platform that is utilized by companies to create, execute, and optimize their marketing campaigns. The company provides tools for real-time customer engagement through email, SMS, mobile push notifications, and other messaging channels. Iterable aims to help businesses increase customer engagement and drive revenue growth by simplifying the process of managing and executing multi-channel marketing campaigns.
Services
Iterable offers comprehensive services designed to support marketers in developing personalized marketing strategies. Services include the orchestration of email, SMS, push notifications, and direct mail campaigns. The platform provides capabilities such as segmentation, workflow automation, and A/B testing to optimize campaign performance. Iterable's analytics and reporting features enable users to track customer interactions and measure campaign effectiveness.
Founders
Iterable was founded by Justin Zhu and Andrew Boni. Their vision was to create a marketing platform that would simplify the complexity of engaging customers across multiple channels. With backgrounds in engineering and product management, Zhu and Boni brought together their technical expertise to build an innovative solution for modern marketers.
Products
Iterable offers a suite of products aimed at enhancing customer engagement through various communication channels. Key products include an email marketing platform, mobile marketing tools, and SMS messaging solutions. These products are designed to work seamlessly together, offering a unified platform for marketers to create cohesive, multi-channel marketing campaigns.
History
Iterable was established to address the need for a seamless cross-channel marketing solution. Over the years, the company has grown its customer base by constantly innovating and adding new features to its platform. Iterable has positioned itself as a leading player in the marketing technology space, supporting businesses of all sizes in their efforts to engage and retain customers.