IZEA
IZEA, founded in 2006 and publicly traded on NASDAQ under 'IZEA', offers a comprehensive suite of influencer marketing solutions and has executed campaigns for brands like Toyota, Acer, and TECNO.
Company History
IZEA was founded in 2006. The company is publicly traded on the NASDAQ under the ticker 'IZEA'. IZEA created the first technology platform that paid bloggers to create content for brands, pioneering the way for influencer marketing solutions. Over the years, the company has expanded its offerings to encompass a range of innovative influencer marketing solutions.
Influencer Marketing Solutions
IZEA offers a variety of influencer marketing solutions, including the Creator Marketplace, IZEA Flex, and full-service influencer marketing. IZEA Flex is a comprehensive platform featuring influencer discovery, contract management, and performance tracking. Additionally, IZEA provides the FormAI platform for generating AI images, videos, and text, along with a mobile app available on iOS for pitching brands and creating listings.
Strategic Partnerships and Campaigns
IZEA has established strategic partnerships and executed successful campaigns for major brands. Notable collaborations include teaming up with Toyota to spotlight their latest vehicles and partnering with Acer to promote Predator Gaming at Esports events. The company also helped TECNO launch its presence in the U.S. by introducing the TECNO CAMON 19 Pro Mondrian.
Environmental Sustainability Initiatives
IZEA is committed to environmental sustainability. In 2023, the company launched a sustainability initiative that includes planting 5,000 rainforest trees. This initiative reflects the company's dedication to contributing positively to the environment and promoting sustainable practices within the industry.
Awards and Recognition
IZEA has been recognized with multiple awards for its achievements in influencer marketing. The most notable is the MarTech Breakthrough Award for Best Influencer Marketing Company. This recognition highlights the company's leadership and innovation in the influencer marketing landscape.