Jampp
Jampp is a programmatic advertising platform that leverages machine learning to optimize campaigns across various industries, recently launching Jampp CTV for tracking app downloads and re-engagements in the US and Japan.
Services
Jampp offers a comprehensive platform for programmatic advertising, leveraging machine learning and predictive algorithms to optimize ads. The platform supports user acquisition and retargeting, allowing campaigns to run seamlessly across various verticals such as gaming, commerce, financial services, and agencies. Features include geolocated ads, dynamic creative optimization, and predictive audiences. Jampp also emphasizes privacy by design, ensuring the use of behavioral data and contextual signals within compliant practices.
Jampp CTV
Jampp has introduced Jampp CTV, a new feature enabling advertisers to track app downloads and re-engagements associated with CTV campaigns. Initially available in the US and Japan, Jampp CTV helps advertisers measure the effectiveness of connected TV campaigns. This feature integrates with Jampp's existing machine learning and predictive algorithms to optimize advertising efforts on a new platform.
Creative Labs
Jampp's Creative Labs combines creative skill with automated testing technologies designed to maximize ad impact. The lab uses dynamic product ads (DPA) which automatically generate ad variations from product feeds to optimize for high conversion rates. By utilizing automated testing and creative expertise, Creative Labs aims to produce more compelling and effective advertisements.
Technology and Optimization
Jampp's platform employs machine learning and predictive algorithms to continuously analyze contextual and behavioral signals, forecasting lifetime value (LTV) and in-app conversions. The platform processes over 120 billion ad requests daily, ensuring optimized ad placement for quality conversions and sustainable growth. Jampp’s Always-on Lift Measurement tool evaluates the incremental impact of ad spending on user acquisition and app retargeting campaigns.
Global Presence and Remote Work
Jampp embraces a remote-first organizational structure with office hubs located in San Francisco, Buenos Aires, São Paulo, and Singapore. This setup allows Jampp to attract a diverse and distributed workforce, supporting a global client base and maintaining operational flexibility. The company's infrastructure supports real-time transparency and custom reporting through its dashboard and API.