Maj Hrovat
About Maj Hrovat
Maj Hrovat is a co-founder of Juicy Marbles, where he aims to transform the meat industry by making plant-based marbled filet mignons accessible to the public. With a background in biotechnology and experience in food technology, he focuses on innovative solutions for protein processing.
Work at Juicy Marbles
Maj Hrovat serves as a Co-Founder at Juicy Marbles, a company dedicated to transforming the meat industry by offering plant-based marbled filet mignons. Since 2019, he has been instrumental in developing products that emphasize taste, marbling, and juiciness, aiming to make these alternatives accessible to the general public. His work focuses on innovative practices in food technology, which align with the company's mission to redefine the future of BBQs with plant-based options.
Education and Expertise
Maj Hrovat earned a Bachelor's degree in biotechnology from the University of Ljubljana, where he studied from 2016 to 2019. His academic background provides a strong foundation in food science and technology. He specializes in hardware solutions for protein processing, applying innovative approaches to enhance food production methods. This expertise supports his efforts in creating plant-based alternatives that meet consumer expectations.
Background
Before co-founding Juicy Marbles, Maj Hrovat worked as a Student Volunteer at Kemijski Inštitut - National Institute of Chemistry in Ljubljana from 2018 to 2019. This experience contributed to his understanding of scientific principles and practices in chemistry, which he now applies to the food technology sector. His commitment to making a positive impact on the world is reflected in his career choices and entrepreneurial endeavors.
Vision for the Future of Food
Maj Hrovat envisions a future where BBQs feature plant-based options that do not compromise on taste or texture. He aims to change perceptions of plant-based foods by emphasizing qualities such as marbling and juiciness. His vision is to create a sustainable alternative to traditional meat products, making them appealing to a broader audience and contributing to a shift in dietary habits.