Jumia Group
Jumia Group operates in 11 African countries, offering a diverse marketplace, logistics services, and financial solutions through JumiaPay, with significant partnerships and a focus on sustainability.
Jumia Marketplace
Jumia Marketplace is a key component of Jumia Group, offering a diverse selection of goods from a large group of sellers. The marketplace features categories such as apparel, smartphones, electronics, homeware, and beauty. It connects buyers with a wide range of products, and Jumia had over 220 million products listed on its platform in 2023. By the same year, Jumia Marketplace facilitated the sale of 21.3 million orders, attracting 5.7 million active consumers across Africa.
Jumia Logistics
Jumia Logistics plays an essential role in the Jumia Group ecosystem by facilitating the convenient and reliable delivery of goods. This service operates through a large network of leased warehouses and numerous pick-up stations for consumers and drop-off locations for sellers. Jumia's logistics operations integrate and manage over 700 third-party logistics service providers. The company has committed to sustainability initiatives, including reducing fuel consumption per package shipped by 24% from 2020 to 2021 and incorporating electric vans in its fleet in Kenya.
JumiaPay
JumiaPay is Jumia Group's financial services arm, designed to facilitate online transactions between sellers and consumers. The JumiaPay app allows users to complete online payments and provides sellers with access to financing solutions. This platform is integral to Jumia's commitment to enhancing ecommerce convenience and trust. It is one of the three main pillars of Jumia Group, contributing to seamless financial transactions within the digital marketplace.
Partnerships and Collaborations
Jumia Group has formed various partnerships to enhance its operations and impact. In collaboration with UNCTAD and eTrade for Women, Jumia supports women entrepreneurs in the digital sector and ecommerce. The company has also partnered with BILITI Electric to include electric vans in its delivery fleet in Kenya and with e-mobility companies in Ghana to provide eco-friendly deliveries. Additionally, Jumia signed a partnership agreement with the Ministry of Industry and Trade of Morocco to support the digitization of local commerce.
Operational Footprint and Performance
Jumia Group operates in 11 countries across Africa and reported significant web traffic with over 868 million visits in 2023. The company had 64,000 active sellers and handled 21.3 million orders in the same year. Despite a challenging landscape, Jumia managed to reduce its pre-tax losses substantially in 2024, indicating a positive financial trajectory. The logistics operations, although seeing a slight increase in CO2 emissions by 3.6% in 2021, continue to focus on sustainability and efficiency.