JustKitchen
JustKitchen is Taiwan's first virtual kitchen, offering a variety of food brands and delivery services since its founding in June 2019.
Company Overview
JustKitchen is Taiwan's first virtual kitchen, established in June 2019. It operates over 20 direct locations in Taiwan and has expanded to six overseas countries including Hong Kong, Singapore, Malaysia, the Philippines, and Thailand. The company offers a range of food brands and uses a hub-and-spoke supply chain system to integrate central kitchens, multiple virtual restaurant brands, and delivery services.
Food Brands and Offerings
JustKitchen provides a variety of food brands such as MrBeast Burger, Another Wing By DJ Khaled, and Boba Mania. The company offers numerous food options including low-carb, low-calorie healthy meal boxes, Japanese eel rice, curry bowls, and Taiwanese snacks. Through collaborations with well-known brands, JustKitchen also offers exclusive meal boxes from Michelin-starred restaurants.
Geographic Expansion
JustKitchen expanded its operations to Southeast Asia in 2020 and further into Europe and North America in 2021. The company currently operates in six overseas countries: Hong Kong, Singapore, Malaysia, the Philippines, and Thailand. This international growth highlights its ambition to become a global player in the virtual kitchen industry.
Supply Chain and Franchise Model
Using a hub-and-spoke supply chain system, JustKitchen integrates central kitchens, multiple virtual restaurant brands, and delivery services to optimize its operations. The company offers a franchise plan with reasonable fees compared to other industry players. Franchisees benefit from professional food photography and marketing resources provided by JustKitchen.
Just Market Initiative
JustKitchen launched Just Market to offer high-quality selected ingredients and products. Among the offerings are Smith & Wollensky premium hot pot meat slices and Body Fit sous-vide meats. This initiative aims to provide safe ingredients, maintain a hygienic environment, and ensure quick delivery of food products.