Harish Thyagarajan
About Harish Thyagarajan
Harish Thyagarajan is a Senior Marketing Specialist currently working at Kaleyra in Bengaluru, Karnataka, India. He has extensive experience in digital marketing, having held various roles in companies such as Webfosys Networks, ConvertCart, and Tata Consultancy Services.
Work at Kaleyra
Harish Thyagarajan currently serves as a Senior Marketing Specialist at Kaleyra, a position he has held since 2022 in Bengaluru, Karnataka, India. In this role, he executed a lead generation campaign that exceeded the quarterly Marketing Qualified Lead (MQL) target by 148%. Prior to his current position, he worked as a Content Specialist at Kaleyra from 2020 to 2022, where he contributed to various marketing initiatives.
Previous Experience in Digital Marketing
Before joining Kaleyra, Harish held several positions in digital marketing. He worked at ConvertCart as a Digital and Content Marketing Strategist from 2019 to 2020. He also served as a Digital Marketing Strategist at HashedIn from 2017 to 2019, where he implemented an SEO strategy that increased organic website traffic by 150% in under six months. His experience includes managing digital marketing projects and collaborating with cross-functional teams.
Education and Expertise
Harish holds a Master of Business Administration (MBA) in Finance from Bangalore Management Academy, which he completed from 2007 to 2009. He also earned a Bachelor of Commerce (BCom) in Finance from Kristu Jayanti College Autonomous between 2004 and 2007. In addition, he is currently pursuing a course in Digital Marketing and Analytics at the Indian School of Business, expected to be completed in 2024.
Background in Business Analysis
Harish began his career as a Business Analyst at Tata Consultancy Services, where he worked from 2009 to 2014. This role provided him with foundational skills in analyzing business processes and requirements. He later transitioned to digital marketing roles, leveraging his analytical background to enhance marketing strategies.
Achievements in Marketing
Throughout his career, Harish has achieved notable results in marketing. He reduced reliance on external agencies by hiring a video content creator, which resulted in a 360% cost savings from the marketing budget. He also enhanced email marketing strategies, achieving open and click-through rates of approximately 18.57% and 5.08%, respectively. Additionally, he restructured the content planning process, saving writers 8 hours per week on content research.