KaufDA
KaufDA, founded in 2008 and headquartered in Berlin, provides digital brochure advertising solutions with over 13.8 million users per month and works with more than 1,500 retailers and brands.
Company Overview
KaufDA, founded in 2008, is a digital marketing company that specializes in reinventing brochure advertising through digital means. It serves over 13.8 million users monthly and collaborates with more than 1,500 retailers and brands. The company operates on a performance-based payment model, ensuring that clients only pay for the results provided. Headquartered in Berlin and with an additional office in Paris, KaufDA is part of Axel Springer SE and expanded to the French market in 2011 under the brand Bonial France.
Services
KaufDA offers a range of advertising solutions on its platforms KaufDA and MeinProspekt. These services include Performance, Activation, Branding, Media, Dynamic, Reach, Push, Cashback, Couponing, Superbanner, Markenwelt, Brand Story, Branded Dynamic, and Bonial Stories. The company provides a digital alternative to print brochures and utilizes location-based marketing to target users effectively. KaufDA aims to drive store visits and purchases, with a transparent payment model based on performance.
Clientele and Industries Served
KaufDA caters to a diverse range of industries, including food and drugstores, DIY stores, furniture, electronics, and fashion. The company works with over 1,500 retailers and brands, helping them reach a large audience of more than 13.8 million users per month. By offering tailored advertising solutions, KaufDA assists these industries in increasing store frequency and purchase probabilities.
Environmental Initiatives
In August 2023, KaufDA started using 100% green electricity at its Berlin headquarters, showcasing its commitment to sustainability. The company was also nominated for the Axel Springer Award for Change 2023 in the 'Climate Champion' category. KaufDA has developed a Global Green Dashboard to track the monthly CO₂ emissions of its digital brochures, further emphasizing its dedication to environmental responsibility.
Expansion and Acquisitions
KaufDA expanded to France in 2011 under the brand Bonial France, broadening its reach in the European market. In 2014, the company acquired MeinProspekt to enhance its services and market presence in Germany. These strategic moves have enabled KaufDA to continually grow and offer diverse solutions to its clientele across different regions.