Kaya
Kaya, formerly known as Noya Services, is a B2B analytics company based in London that provides a marketing analytics platform designed to enhance the growth of SMBs by optimizing their marketing strategies.
Services
Kaya empowers SMBs to grow faster through data-driven marketing. The company provides a marketing analytics platform that delivers the expertise of marketers and data scientists 100x faster and 100x cheaper compared to traditional alternatives. This platform enables businesses to track all their acquisition activities in one place and get recommendations on how to optimize their ROI. Additionally, Kaya offers a blog and resources section with articles, including 'What to look out for when hiring a marketing agency' and 'How to plan for 10x growth in 2023'. Their services also include a live chat option for inquiries.
Products
Kaya offers several products designed to streamline and enhance marketing analytics for SMBs. These products include Launch, Analytics, and Slack and Email Report. These tools help businesses track and optimize their marketing efforts efficiently. Since its private launch in early 2022, Kaya has processed over $1M worth of marketing data and saved teams more than 5 hours per week.
Founders
Kaya was co-founded by Brian and Jee. Both founders bring a wealth of experience from previous roles at Revolut, Uber, and Goldman Sachs. Their combined expertise in the technology and finance sectors contributes significantly to Kaya's innovative approach to marketing analytics. The company is also backed by Y Combinator, the world's top startup accelerator.
History
Originally known as Noya Services, Kaya is based in London, England, United Kingdom, with a fully remote team. The company is part of the Y Combinator S21 batch. Since its inception, Kaya has focused on empowering companies of all sizes to grow faster through data-driven marketing. The company processed over $1M worth of marketing data and has been active in providing tools and recommendations to optimize marketing ROI for SMBs.
Industry
Kaya operates in the B2B sector, specifically within the analytics sub-industry. Their innovative platform and analytics tools are designed to meet the needs of small and medium-sized businesses. By offering advanced, yet accessible, marketing solutions, Kaya is positioned to impact the way SMBs approach their marketing strategies.
