Kevel
Kevel provides a comprehensive ad platform with a suite of APIs for building custom ad solutions, supporting various ad formats and ensuring privacy compliance.
Services
Kevel provides a range of services focused on ad platform integration and optimization. Their ad platform is designed to integrate seamlessly with existing tech stacks, allowing for quick and flexible implementation. They offer a suite of APIs for building custom ad platforms, including options for sponsored listings, native ads, internal promotions, and more. Additionally, Kevel supports server-side ad serving, eliminating the need for JavaScript ad tags and improving site performance. Their solutions are privacy-compliant, avoiding third-party cookies and ad tags, and include features like auction control, pacing, and relevancy scoring to optimize ad performance.
Products
Kevel offers multiple products tailored to different aspects of ad serving and management. The Retail Media Cloud™ is a SaaS platform designed specifically for building retail media networks with extensive ad serving capabilities. Their APIs offer custom targeting, including first-party data, contextual, and behavioral targeting. Additionally, Kevel provides a self-serve ad platform for advertisers, allowing them to independently manage their campaigns. The platform supports multiple ad formats like sponsored listings, native ads, video ads, and email ads, and includes features such as real-time reporting and data shipping for detailed campaign insights and optimization.
Privacy and Compliance
Kevel’s ad serving solutions prioritize privacy and compliance, ensuring that their technologies meet stringent data security standards. Their platforms are designed to be privacy-compliant without utilizing third-party cookies or ad tags, which enhances user privacy. Furthermore, Kevel’s solutions are SOC 2 and GDPR compliant, confirming they adhere to high standards for data security and privacy regulations. This focus on compliance ensures that clients can trust Kevel's ad serving solutions to handle data responsibly and securely.
Target Industries
Kevel's ad platform solutions cater to a diverse range of industries. Their technologies are used by marketplaces, retail media, delivery apps, and fintech companies to enhance their advertisement offerings. Notably, companies like Klarna, Ticketmaster, Strava, and WeTransfer utilize Kevel’s platforms to improve their ad serving capabilities. These diverse use cases highlight Kevel’s flexibility and adaptability to various industry-specific needs.