Kinetiq
Kinetiq leverages the world’s largest unified TV intelligence network to maximize TV investments by capturing and analyzing TV exposure in real time across over 2,500 channels in more than 85 countries.
Kinetiq Services
Kinetiq offers services designed to maximize the impact of TV investments through comprehensive media tracking and analysis. These services include TV Ad Detection & Attribution, Sponsorship Measurement, Earned Media Intelligence, and Broadcasting & Syndication solutions. Kinetiq also measures ROI on paid and earned sponsorships, enabling clients to track the influence of TV investments on audience behaviors in near real time through detailed audience analytics.
Kinetiq Products
Kinetiq provides a unified platform for capturing and analyzing TV exposure data. This platform supports the integration of first-party data with sponsorship activations, allowing clients to assess the impact of their sponsorship investments on audience outcomes. Additionally, the company offers API and variable data outputs, as well as automated TV triggers. Key features include automated logo recognition, closed caption brand detection, real-time monitoring, and comprehensive TV ad indexing and archiving.
Kinetiq's Global Reach
Kinetiq operates on a global scale, monitoring broadcast content across 2,500+ channels in over 85 countries and tracking second-by-second brand mentions. With 250 global monitoring locations, including operations in 210 U.S. DMAs, Kinetiq tracks over 1,600 U.S. channels and indexes 550,000 TV ads. The company also archives 40 million hours of TV content and provides insights into TV brand instances through automated technologies.
Kinetiq Headquarters
Kinetiq has its headquarters located in Philadelphia, specifically at 4387 W. Swamp Road #93, Doylestown, PA 18902. This central office oversees the company's operations and maintains coordination with its extensive network of monitoring locations worldwide. The headquarters serves as the strategic hub for Kinetiq's activities, facilitating its broad range of media analysis and TV exposure tracking services.
Kinetiq Media Monitoring Technology
Kinetiq employs advanced watermarking and fingerprinting technologies to monitor and measure TV exposure in real time. This technology allows for the precise tracking of live sports, highlights, and news coverage, even on channels of non-rights-holders. Kinetiq's platform captures every TV impression, providing detailed data on media types, demographics, and household IP addresses. The company also integrates automated logo recognition and closed caption brand detection to ensure comprehensive media intelligence.