Knoq
Knoq, acquired by Ad Practitioners, provides neighborhood sales software and data solutions, focusing on training neighborhood representatives and offering a marketplace for homeowners to find optimal products and services.
Services
Knoq provides neighborhood sales software and face-to-face verified data solutions. The platform trains and guides neighborhood representatives to sell products and services within their own neighborhoods. Additionally, Knoq offers marketing qualified leads with detailed demographic and behavioral data. The company stopped its door-to-door outreach due to Covid-19, but continues to offer data services for direct mail, call centers, and email marketing.
Acquisition by Ad Practitioners
Knoq was acquired by Ad Practitioners, a digital media platform. This acquisition has integrated Knoq’s data capabilities into a broader suite of digital media services, enhancing Ad Practitioners' offerings with Knoq's verified face-to-face data and neighborhood sales software.
Data Solutions
Knoq leverages data on 270 million Americans, sourced from both its own outreach efforts and data partnerships. This data includes phone numbers, addresses, emails, demographics, and purchase behavior. Knoq emphasizes the ethical sourcing of data, which is verified through face-to-face interactions. The company’s data solutions support various marketing channels, including direct mail, call centers, and email marketing.
Neighborhood Sales Software
Knoq's neighborhood sales software trains and guides representatives to effectively sell products and services within their communities. The platform employs robust analytics and ongoing training to enhance the performance of neighborhood representatives. This approach aims to help homeowners find the best products and services tailored to their needs through a more personalized sales process.
Product Marketplace
Knoq offers a product marketplace designed to assist homeowners in finding the best products and services for their needs. Through the platform, homeowners can navigate various options, benefiting from the data-driven insights and verified recommendations provided by Knoq's neighborhood representatives.