Koddi
Koddi offers a suite of AI-driven software and services that enhance commerce media, optimize advertising performance, and provide advanced reporting for the travel industry.
Services
Koddi offers a diverse range of services tailored to enhance commerce media. These services include advanced reporting capabilities, advertising tools, and media management tools. Their enterprise platforms use artificial intelligence and first-party data to optimize shopping experiences and improve performance across channels for advertisers. Koddi also provides robust support for native ad programs, including ad serving and full-service program management.
Products
Koddi's product suite comprises several specialized platforms designed to bolster various aspects of commerce media. Koddi Ads offers tools for launching and managing native ad programs, while Koddi Demand provides media and budget management tools for local-level teams. Koddi Enterprise facilitates the orchestration of media campaigns at scale, catering to metasearch and programmatic media needs. The platforms feature customized bidding algorithms, comprehensive reporting, and enhanced optimization strategies.
Advanced Reporting Capabilities
Koddi's advanced reporting system is a standout feature that offers comprehensive reporting and in-depth enhancements. Users can generate specific, tailored reports based on multiple dimensions and convert data into various chart types quickly. The advanced reporting grid enables rapid sorting of performance data with zero lag time and provides an intuitive experience for viewing and sending performance reports. This system is especially valuable for travel industry clients utilizing Koddi's Enterprise platform.
Technology and Innovation
Koddi employs a privacy-first, people-driven approach in their technology. Their platforms leverage artificial intelligence to optimize ad performance and drive revenue growth. Key technological features include customized bidding algorithms and advanced reporting functionalities. Koddi’s new mobile experience for Google Property Promotion Ads aims to increase visibility and interaction with ad units, reflecting the company's ongoing commitment to innovation and improved user interaction.
Partnerships and Team
Koddi has established strong partnerships with leading marketers across various industries and top-tier publishers and platforms. Their team comprises over 200 associates, including more than 100 of the industry's best engineering minds. This skilled team is instrumental in developing and supporting Koddi's extensive suite of platforms and services that empower advertisers and marketplace publishers to fuel growth and make informed decisions.