Lambert
Lambert is a public relations and integrated marketing firm headquartered in Grand Rapids, Michigan, with expertise in various industries and a global reach through the PROI Worldwide partnership.
Company Overview
Lambert is a prominent firm specializing in public relations, investor relations, and integrated marketing. Headquartered in Grand Rapids, Michigan, the company maintains additional offices in Detroit, New York City, St. Louis, and Phoenix. Its affiliation with PROI Worldwide enhances its market support reach both domestically and in over 60 countries internationally.
Specialized Expertise
Lambert boasts expertise in numerous sectors, including advanced air mobility, aerospace and defense, automotive and mobility, banking and financial services, consumer brands, crisis and reputation management, education and social impact, food and beverage, health communications and public health campaigns, and private equity. This diverse industry expertise ensures comprehensive and informed service delivery across various market segments.
Services
Lambert offers a broad spectrum of services including brand and creative strategy, capital markets, investor relations, private equity, marketing and content strategy, market research, and public relations. These services encompass detailed specialties such as data visualization, focus group facilitation, in-depth interviews, qualitative data analysis, account-based marketing, community management, content strategy, search engine optimization, and user experience optimization.
Notable Projects and Clients
Lambert has undertaken significant projects such as a 360-marketing campaign for the Michigan Economic Development Corporation and a local awareness campaign for the Michigan Panthers of the United States Football League (USFL). Additionally, Lambert supported Bell in securing a $100 billion contract with the U.S. Army and facilitated a top-tier analyst and investor day for The Shyft Group, resulting in significant market gains.
Awards and Recognition
Lambert has received multiple accolades, including a spot on the Agency Elite Top 100 list by PRNEWS, the Ragan Communications and PR Daily Crisis Communications Award, and two Communicator Awards of Distinction. The company is ranked as a top-5 automotive/transportation PR agency and a top-5 education communications practice firm by O'Dwyer's.
Strategic Acquisitions
In a notable strategic move, Lambert was acquired by LLYC, a global Corporate Affairs and Marketing consulting firm. This acquisition marked the largest in LLYC's history, expanding Lambert’s capabilities and market reach.