Landor
Landor, founded in 1941 and part of WPP, operates in 35 locations worldwide with 1,300 employees, specializing in consulting, design, and experience to create brand-led customer and employee experiences.
History
Landor was founded in 1941 and has grown into a significant player in the branding and design industry. As part of WPP, the Creative Transformation Company, Landor has a global footprint, operating in 35 locations worldwide and employing 1,300 people. With a heritage stretching back over eight decades, the company has developed a reputation for creating compelling brand-led experiences that connect deeply with both customers and employees.
Services
Landor specializes in consulting, design, and experience creation across physical, digital, and behavioral aspects. Their services include using data and analytics to connect business strategies to brand identity. By employing visual, verbal, sonic, and motion design, Landor brings brands to life. Their comprehensive service offering is designed to foster deeper connections between brands and their audiences.
Notable Projects
Landor has been instrumental in several high-profile projects. They developed a new brand system for Nike Kids, which featured a 3D bubble typeface and inflatable 3D characters. For Topo Chico, Landor transformed the brand from a local cult favorite into a global presence, expanding its reach to all 50 states in the USA. The company also rebranded LeShuttle, emphasizing speed, ease, and sustainability, which led to an 8% increase in younger audience consideration. Additionally, they created adaptive add-ons called {access}ories for toothbrushes to assist people with dexterity challenges, and developed a new identity for the Milan Symphony Orchestra that drew inspiration from Milan's cultural and architectural heritage.
Awards and Recognitions
Landor has received numerous accolades for its work, including the D&AD Yellow Pencil for branding and type design. Their commitment to quality and innovation in branding and design has earned them a respected position in the industry. Landor's focus on sustainability and ethical practices, including adherence to the Modern Slavery Act, further underscores their status as a leader in responsible media and branding.
Commitment to Sustainability and Ethics
Landor is committed to sustainability and ethical practices. The company adheres to the Modern Slavery Act and provides pro bono creative services to organizations focused on human rights, health, education, arts, and the environment. As a member of the Global Alliance for Responsible Media (GARM), Landor actively works towards responsible media practices, demonstrating their dedication to positive global impacts.