Laudable
Laudable, a B2B marketing company based in San Francisco, specializes in leveraging customer content to create impactful marketing materials such as video testimonials and competitive landing pages.
Services
Laudable provides a range of services aimed at helping businesses harness customer content for marketing purposes. These services include producing branded video testimonials, generating customer testimonials for paid ads, creating competitive landing pages, and crafting customer proof audiograms for social media. Laudable also offers tools to capture stories, such as connecting to call recorders like Gong or Chorus to uncover hidden customer stories and advocates, and editing customer footage into high-impact videos.
Products
Laudable offers several products tailored to leverage customer stories and testimonials for marketing. These include Auto Stories and Video Editing Services. Auto Stories helps businesses find happy customer moments in reviews and call recordings for repurposing as marketing content. The Video Editing Services assist in creating polished, branded video testimonials that can be utilized across various marketing channels.
Y-Combinator Batch S21
Laudable is part of the Y-Combinator batch S21. As a participant in this prestigious startup accelerator program, Laudable has gained access to valuable mentorship, networking opportunities, and funding to grow its B2B marketing solutions. The company raised a $2.95M seed round, demonstrating the confidence and support from investors.
Target Audience
Laudable targets sellers and marketers who need to utilize customer stories and testimonials to enhance their marketing strategies. The company provides solutions like the Proof Assistant for sending customer proof and references and offers resources such as playbooks and articles. Laudable's tools support businesses in creating impactful marketing materials by leveraging authentic customer content.
Blog and Resources
Laudable publishes a blog filled with resources on leveraging happy customers and customer marketing. Topics include standout videos, customer testimonials, and insights on how leading B2B companies are utilizing video for marketing. The company offers various articles and a playbook designed to help businesses effectively use customer stories in their marketing efforts.