Lean Media
Lean Media specializes in programmatic display advertising, helping advertisers reach unique audiences with greater control and precision through various ad formats and cross-device targeting.
Services
Lean Media specializes in programmatic display advertising, offering expertise in programmatic media buying. They oversee the entire campaign lifecycle from planning and audience development to execution and analytics, ensuring transparent reporting and adherence to campaign objectives. Their services include detailed campaign planning, aligning tactics with required scale, budgets, and objectives. Lean Media also ensures quality assurance through rigorous pre-launch QA processes and continuous monitoring. Their focus extends beyond click metrics to gather data points on reach, viewability, and overall ad placement quality.
Ad Formats and Types
Lean Media places ads across various formats, including display, audio, native, video, and connected TV (CTV). They offer a variety of ad types suited for different media channels, including web, video, audio, native, mobile, and CTV ads. This diverse range allows advertisers to connect with their target audiences efficiently and effectively across multiple platforms and devices.
Audience Targeting
Using data-driven audience segments customized for each campaign, Lean Media leverages cross-device targeting to connect with more audience segments. They utilize first-party data for custom website, CRM, and email list retargeting programs. Their programmatic buying approach makes decisions at the impression level to ensure optimum ad placement, combining precision audience targeting with advanced controls like time, location, and context to maximize reach and relevance.
Campaign Analytics and Reporting
Lean Media provides meaningful insights through analytics designed for programmatic advertising. They offer transparent reporting tailored to campaign objectives and KPIs, continuously tracking performance and updating buying decisions to maximize return on ad spend (ROAS). This approach ensures that key data points regarding reach, viewability, and overall ad placement quality are meticulously gathered and analyzed.
Campaign Lifecycle Management
Lean Media works with advertisers throughout the campaign lifecycle, providing comprehensive support from initial planning to audience development, campaign execution, and detailed analytics. This end-to-end service offering helps advertisers reach unique audiences more often with greater control, ensuring campaigns are aligned with predefined objectives and performance metrics.