Leanplum
Leanplum, acquired by CleverTap in 2022, specializes in engagement, personalization, and optimization for various app industries, offering a comprehensive platform with features like data management, audience segmentation, and A/B testing.
History of Leanplum
Leanplum was acquired by CleverTap in 2022. Since its inception, Leanplum has focused on driving engagement, personalization, and optimization for a variety of applications, including gaming, subscription services, on-demand and mobility apps, mobile retail, and finance. The company has worked extensively to enhance mobile user experiences by personalizing customer touchpoints and optimizing every step of the customer journey.
Leanplum Services
Leanplum offers a comprehensive engagement platform that includes data management, audience segmentation, optimization, A/B testing, and trust. The platform is designed to help businesses personalize and optimize all customer touchpoints, both inside and outside of apps. It enables sophisticated campaign orchestration, message personalization, and multi-channel engagement. Real-time data and advanced segmentation capabilities are also key features of Leanplum's services.
Leanplum Products and Features
Leanplum's platform includes several robust features for Lifecycle Marketing and LiveOps promotions. It provides tools for data management, real-time integrations, audience segmentation, and campaign orchestration. Leanplum also offers A/B testing for different variations of mobile app UI, message content, and timing. Additionally, the platform includes tools for managing feature rollouts, promotions, and paywalls, all from a single dashboard.
Leanplum Industry Solutions
Leanplum offers tailored solutions for various industries including gaming, subscription apps, on-demand and mobility, and mobile retail and finance. These solutions focus on end-to-end personalization and multi-channel Lifecycle Marketing, ensuring a continuously optimized customer experience. The platform supports real-time data and advanced behavioral targeting to trigger personalized user engagements and optimize product experience.