LeaseLabs
LeaseLabs is a marketing company that centralizes clients' marketing efforts to maximize ROI through its GoDirect marketing approach, offering a wide range of products and services tailored for the multifamily vertical.
Company Overview
LeaseLabs launched with the goal of centralizing clients' marketing efforts while maximizing ROI through their GoDirect marketing approach. Since 2008, LeaseLabs has been continuously innovating in the multifamily vertical, introducing mobile geotargeting and scrolling page architecture website technology. As a member of the RealPage, Inc family, LeaseLabs offers clients support and expertise from over 6000 team members worldwide. The company works with notable clients such as Lincoln, Matrix, Bozzuto, Olympus, Banner, AMP Residential, MAXX Properties, Alliance, and ZRS.
Products and Solutions
LeaseLabs provides a variety of marketing products and solutions aimed at optimizing multifamily property marketing. These include Search Marketer, GeoTargeter, Email Marketing System, Web2Print Social, Content Marketing, Reputation Management, Social Media Optimization, SEO, Property Website Pro, Website Essentials, CMS, and Marketing Dashboard. These products are designed to enhance search engine presence, deliver targeted ads, provide custom content, and manage digital reputations. The Marketing Dashboard, LeaseLabs ONE, offers real-time and historical data analytics for various marketing campaigns.
Awards and Recognition
LeaseLabs' innovative work and services have earned the company numerous accolades. They have been recognized with 5 NAHB Pillar Awards, 11 W3 awards, and 1 HOW International Design Award. These awards highlight LeaseLabs' commitment to excellence and innovation in the multifamily marketing sector.
GoDirect Marketing Approach
LeaseLabs' GoDirect Marketing approach is designed to improve lead conversion efficiency. This method aims to convert leads to leases three times more efficiently than indirect lead sources. By focusing directly on lead generation and conversion, GoDirect optimizes marketing efforts to achieve better ROI for clients.
Innovative Technologies
LeaseLabs has introduced several innovative technologies to the multifamily marketing industry. Their Property Website Pro includes a Scrolling Page Architecture design, which dynamically loads interior web pages as a user scrolls. The GeoTargeter platform delivers mobile display ads, retargets users, and tracks physical leasing office visits with conversion zones. These technologies enhance user experience and increase engagement, leading to higher conversion rates.