Legendary Restaurant Brands
Legendary Restaurant Brands is an international franchisor of Bennigan’s, Steak & Ale, and Bennigan’s On the Fly, known for their distinct dining experiences and franchise support.
Company Overview
Legendary Restaurant Brands is an international, multi-brand franchisor overseeing Bennigan’s, Steak & Ale, and Bennigan’s On the Fly restaurants. With a focus on chef-driven food and innovative drinks, the company emphasizes warm and friendly hospitality. Known for redefining traditional dining with polished-casual concepts, Legendary Restaurant Brands supports franchisees with comprehensive services, including design, construction, training, operations, supply chain, and marketing.
Bennigan’s Restaurant
Bennigan’s is celebrated as a high-energy neighborhood restaurant and tavern. It stands out for its chef-driven food, creative cocktails, and warm Irish hospitality. The restaurant is especially noted for its signature Blarney Blast™ menu during St. Patrick’s Day, featuring unique cocktails and drink specials. Since its founding in 1976, Bennigan’s has grown to offer a robust franchise model that promises compelling returns on investment.
Steak & Ale Concept
Steak & Ale is being redefined as a modern polished-casual dining concept. The aim is to set the standard for affordable, family-friendly steakhouses. The upcoming Steak & Ale in Burnsville, Minnesota, set to open in Summer/Fall 2023, will feature traditional favorites such as the famous salad bar, a Prime Rib carving station, and table-side service. Originally created in 1966 by Norman Brinker, Steak & Ale has a legacy of offering high-quality meals in a welcoming environment.
Bennigan’s On the Fly
Established in 2014, Bennigan’s On the Fly is a non-traditional brand tailored for high-traffic locations such as airports, universities, hospitals, and food courts. It brings the essence of Bennigan’s signature offerings into more accessible and convenient locations, aiming to serve quality food quickly without sacrificing the friendly, hospitable experience Bennigan’s is known for.
Franchise Opportunities
Legendary Restaurant Brands offers a comprehensive franchise model with an initial fee of $50,000 and royalties at 5% of gross sales. Additionally, there is a marketing fund contribution of 1% of gross sales. Franchisees benefit from support in design, construction, training, operations, and supply chain management. The company also prioritizes value-engineered propositions, ensuring maximum return on investment. Recent agreements aim to bring 15 new locations to various U.S. markets, focusing on states like Kansas, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota. Target markets for further expansion include Florida, Texas, and Georgia.