Lemonada Media
Lemonada Media, founded in 2019, is an independent podcast network focused on making life suck less through innovative audio content, including the creation of the audio reality™ podcast genre.
Company Overview
Lemonada Media is an independent, audio-first podcast network founded in 2019. The company's mission is to make life suck less, and it has pioneered the audio reality™ podcast genre. Lemonada Media has produced several hit original series, including 'Wiser Than Me with Julia Louis-Dreyfus,' 'Blind Plea,' and 'Funny Cuz It’s True with Elyse Myers.' The network has also co-produced and distributed 'The Letter,' which achieved the number one spot on the Apple Podcast charts.
Services
Lemonada Media offers a range of services including advertising opportunities with custom sponsorship options. They provide a variety of merchandise such as tote bags, t-shirts, and mugs. The company also launched BEING Studios, where reality TV meets podcasting, and in 2023 partnered with Apple Books to launch 'The Lemonada Book Club.'
Podcast Productions
Lemonada Media has a strong lineup of podcast productions that span various themes and topics. Some of their popular shows include 'BEING Trans,' part of their BEING Studios Audio Reality® series, and 'As Me,' featuring candid conversations led by Sinéad Burke. Their podcasts have had guests from entertainment, media, politics, and science. 'BEING Trans' is sponsored by the Marguerite Casey Foundation and the Well Being Trust.
Audience Demographics
Lemonada Media's audience is predominantly female, highly educated, and has a high household income. This demographic is attractive to advertisers looking for a well-informed and affluent listener base.
Partnerships and Sponsorships
Lemonada Media has engaged in several partnerships and sponsorships to enhance their offerings and outreach. Notably, they partnered with Apple Books in 2023 to launch 'The Lemonada Book Club.' Additionally, their 'BEING Trans' podcast received sponsorship from the Marguerite Casey Foundation and the Well Being Trust, showcasing their ability to attract high-profile partners.