Let's Highlight
Highlight is an in-home product testing platform that offers comprehensive services from recruitment to data collection, supporting various industries with both quantitative and qualitative feedback mechanisms.
Services
Let's Highlight offers comprehensive in-home product testing services that provide end-to-end visibility from recruit to data set. This includes handling all logistics necessary to get products to target customers. The platform supports various feedback mechanisms, such as surveys, photos, and videos. Services cover a range of testing types including concept, sensory, package, claims, and in-home usage testing.
Products
Let's Highlight's platform serves several industries by offering in-home product testing for food and beverage, personal care and beauty, alcohol products, kids products, pet care, and household goods. The platform provides turnkey logistics, a vetted community of engaged consumers, and both quantitative and qualitative data collection solutions. Highlight's offerings include refrigerated and frozen product testing capabilities and real-time data insights through a live dashboard.
Targeted Testing Capabilities
Let's Highlight facilitates targeted testing based on specific demographics, helping brands to optimize product performance and ensure accurate reflections of product benefits. The platform supports both point-in-time and longitudinal feedback, making it suitable for thorough product validation and competitive benchmarking. This helps businesses conduct sensory, packaging, and messaging testing in an efficient manner.
Clientele and Trust
Highlight's platform has earned the trust of over 100 brands and is capable of supporting teams from 1 to over 1000 members. The platform boasts a high survey completion rate of 90%, ensuring comprehensive feedback data. Highlight's diverse and vetted community of engaged consumers provides robust and detailed feedback to aid in product development and market testing.