Lopez Negrete Communications
Lopez Negrete Communications is a multicultural marketing agency known for its impactful campaigns and numerous industry awards.
Services
Lopez Negrete Communications offers a comprehensive array of services tailored to maximize return on cultural intelligence. These services include insight & planning, creative solutions, business analytics, and in-depth research. The company also specializes in digital marketing, social media strategies, public relations, and media planning & buying. Additional offerings encompass experiential & events marketing, customer relationship management (CRM), customer experience management (CEM), and direct marketing. To support its digital endeavors, Lopez Negrete operates a bilingual Social Media Intelligence Center.
Client Campaigns
Lopez Negrete Communications has executed notable campaigns for a diverse range of clients, including Walmart, Hyundai, Houston Health Department, Ad Council & FEMA, Unilever, and Mattress Firm. The agency has particularly excelled in multicultural marketing, exemplified by its award-winning campaign 'Cautionary Tales' for Hyundai. Additional projects include the Spanish-language campaign for Hyundai's IONIQ 5 and 6, designed to dispel myths about electric vehicles, and the bilingual 'Yes! To Census 2020' initiative for the City of Houston and Harris County.
Awards and Honors
Lopez Negrete Communications has received numerous accolades for its work. The agency won 21 honors at the 62nd Annual American Advertising Federation-Houston Chapter Awards and 19 honors at the 61st edition of the same event, securing the 'Best of Show' award for the 18th time. In 2022, the firm was awarded two Hispanic Marketing Council Strategic Excellence Awards and six awards at the ARF David Ogilvy Awards. Additionally, Lopez Negrete won two 2023 Mosaic Awards from the American Advertising Federation Tenth District and two National Honors from the Public Relations Society of America in 2021.
Geographic Presence and Certifications
Lopez Negrete Communications has a presence in major metropolitan areas, including New York, Los Angeles, Chicago, Dallas, Miami, San Antonio, and Austin. The company holds several certifications, underscoring its commitment to diversity and inclusion. These include certifications as a diverse-owned business by the NMSDC, as a HUB by the State of Texas, and as an MBE by The Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission.
Notable Campaigns
Lopez Negrete Communications has managed several noteworthy campaigns. Highlights include Hyundai Motor America's first bilingual creative campaign targeting both Hispanic and general U.S. markets, and a Spanish-language campaign for Hyundai's IONIQ 5 and 6. The agency also developed a campaign with the Ad Council and Alzheimer's Association to help Hispanic communities recognize the signs of Alzheimer's Disease. In collaboration with the City of Houston and Harris County, the agency produced the 'Yes! To Census 2020' campaign to encourage census participation.