LUCKIE
Luckie is a creative, data-driven agency specializing in brand building and business solutions, with nearly 70 years of experience and offices in Birmingham, Atlanta, and Raleigh.
Company History
Luckie has been in operation for nearly 70 years, establishing itself as a creative and data-driven agency. Throughout its history, Luckie has expanded its offerings and capabilities to solve diverse business problems and achieve results for its clients. A significant milestone in its growth was the acquisition of digital agency Integrative Logic in 2011, which has since increased Luckie's top-line revenue by more than 40%.
Acquisition of Marbury Creative Group
Luckie recently acquired Marbury Creative Group, an Atlanta-based creative marketing agency. This acquisition will expand Luckie's capabilities in content, search engine marketing, and media strategy and planning. The integration of Marbury Creative Group's team of 18 employees into Luckie's Atlanta office facilitates broader service offerings and enhanced content creation capabilities.
Office Locations
Luckie operates offices in Birmingham, Atlanta, and Raleigh. These strategic locations allow Luckie to provide comprehensive services to a diverse range of clients across various sectors, including healthcare, travel and tourism, consumer packaged goods, and financial services.
Services and Specializations
Luckie offers an array of services in business strategy, audience journey mapping, dynamic segmentation, brand strategy, and brand architecture. They are also specialized in connection planning, channel strategy, content strategy, omnichannel marketing, and experience strategy. Their capabilities extend to brand platform development, innovative experiences, user experience and design, video and audio production, and technology implementation. In the field of analytics, they provide strategy and optimization, advanced analytics, business intelligence, data warehousing and integration, and dynamic optimization.
Industry Focus
Luckie serves clients in several key industries, including healthcare, travel and tourism, consumer packaged goods, and financial services. They have a specialized team focused on healthcare marketing, fostering relationships with consumers, patients, and healthcare professionals. Their Luckie Travel division emphasizes data-driven creativity, innovative storytelling, and omnichannel customer experiences to drive visitation and return visits.