Luquire
Luquire is an independent, full-service marketing agency serving clients nationwide, known for impactful campaigns like 'For Real, Fall Colors' for Visit North Carolina and 'Duke’s Y’all-Stars' for Duke’s Mayonnaise.
Company Overview
Luquire is an independent, integrated, full-service marketing agency serving clients nationwide. The agency is headquartered in Charlotte, North Carolina, and it recruits talent from across 14 different states. Luquire's client roster includes well-known names such as OrthoCarolina, Harris Teeter, Outdoor NC, Visit North Carolina, Duke’s Mayonnaise, and Bojangles.
Services Offered by Luquire
Luquire provides a comprehensive range of services in advertising and design, strategy and branding, data science and analytics, media and engagement, and public relations. Their advertising and design services include graphic design, web development, content marketing, content creation, and marketing automation. In the strategy and branding domain, the agency handles research, brand development, brand repositioning, and brand identity. Their data science and analytics offerings involve business enrichment, product innovation, and market development. Additionally, Luquire excels in media and engagement services such as media buying and social media management. Their public relations services cover crisis management, media relations, and influencer marketing.
Successful Marketing Campaigns by Luquire
Luquire has successfully executed multiple high-impact marketing campaigns. The 'For Real, Fall Colors' campaign for Visit North Carolina increased visitnc.com traffic by 77%, engagement by 73%, and time spent on the site by 95%. Duke’s 'Y’all-Stars' campaign generated nearly 500 million total impressions, while Bojangles' 'Made from Scratch' campaign garnered over 33 million earned media impressions. Harris Teeter’s brand refresh, titled 'In Food With Love,' highlighted a shared mindset between the brand and its customers. Furthermore, OrthoCarolina's 'The Better Choice' campaign drove 21,000 click-to-call leads and 13 million video views.
Data Science and Analytics Services
Luquire's data science and analytics services are designed to augment business strategy and development. The agency offers business enrichment and strategic development services, focusing on product innovation and market development. These services provide comprehensive insights that help in pre-market and marketing development, enabling clients to make data-driven decisions.
Public Relations and Communications at Luquire
Luquire's public relations and communications services are extensive and varied. They offer crisis and issues management, community relations, media relations, influencer marketing, branded experiences, and event planning and management. Additional services include internal communications, spokesperson training, editorial writing, and speechwriting/executive communications. These services aim to build and maintain a positive public image for their clients, ensuring effective communication with various stakeholders.