Luth Research
Luth Research delivers timely data to Fortune 100 companies using proprietary technology like ZQ Intelligence® and platforms such as SurveySavvy® to provide insights into customer journeys, audience behaviors, and shopping patterns.
Company Overview
Luth Research has been a key player in the market research industry for 46 years, delivering timely data and insights to Fortune 100 companies. Based in San Diego, CA, and Irving, TX, the company is renowned for its advanced behavioral data collection technologies. Its proprietary technology, ZQ Intelligence®, allows for granular tracking and data extraction across different devices and platforms.
Products and Technologies
Luth Research offers a suite of products and technologies designed to provide deep insights into consumer behavior. The company's flagship technology, ZQ Intelligence®, facilitates detailed tracking of clickstream, app usage, physical location, online shopping, and video streaming. The Shopper Insights Dashboard grants real-time access to key shopping behavior metrics, while SurveySavvy® allows participants to engage in online surveys and earn money. Additionally, the company provides custom feeds and reports tailored to specific business needs.
Services
Luth Research provides a varied range of services to its clients. These include insights into customer journeys, audience insights, and shopper insights. The company’s Shopper Insights Dashboard includes features such as visits, conversion rates, time pattern analysis, and product/brand/search term popularity. Furthermore, Luth Research operates 38 work-from-home CATI stations and offers qualitative research through state-of-the-art facilities and digital technology.
Market Research Solutions
Luth Research's solutions extend beyond simple data collection to offer comprehensive market insights. Their behavioral data feeds service provides in-depth coverage of various metrics, including digital behavior and ad effectiveness. The company also offers SVOD measurement, capturing title-level viewer data for videos watched across devices. Their audience measurement tools are instrumental in providing insights into digital behavior and audience demographics.
SurveySavvy® Platform
SurveySavvy®, launched in 1999, is Luth Research’s patented online research panel. The platform allows users to participate in online surveys and earn money. SurveySavvy® is a critical part of Luth Research's offering, contributing to the collection of valuable consumer data which the company then analyzes and provides insights for business clients.