Maesa
Maesa transforms the beauty industry by incubating and growing meaningful brands globally, offering full fragrance and beauty category management to leading specialty and beauty retailers.
Company Overview
Maesa transforms the beauty industry by incubating and growing meaningful brands globally. Their mission is to create innovative brands to make prestige beauty accessible and to scale rapidly. With locations in New York, Los Angeles, Paris, Vienna, Dongguan, London, Dubai, and Hong Kong, Maesa delivers comprehensive beauty category management services, including product creation, turnkey production, market insights, trend analysis, and animation strategy.
Services
Maesa delivers full fragrance and beauty category management to leading specialty retailers. Their services encompass product creation, turnkey production, market insight/trends, and animation strategy. Additionally, Maesa's Incubator Program offers mentorship, grants, and hands-on help to underserved entrepreneurs, featuring a 6-week curriculum, 4 weeks of hands-on education, a financial grant of $35,000, and an on-campus workshop at the Harvard Faculty Club.
Incubator Program
Maesa's Incubator Program provides support to underserved entrepreneurs. The program includes a 6-week curriculum, 4 weeks of hands-on education, and $35,000 in financial grant support. Participants also attend an on-campus workshop at the Harvard Faculty Club and pitch their final projects to industry experts. This program aims to foster innovation and provide essential resources for emerging beauty brands.
Global Locations
Maesa operates out of several global locations, including New York, Los Angeles, Paris, Vienna, Dongguan, London, Dubai, and Hong Kong. These strategic locations enable Maesa to effectively manage and grow its portfolio of beauty brands while staying connected to key markets and trends in the beauty industry.
Notable Brands
Maesa's diverse brand portfolio includes Flower Beauty, Kristin Ess, Believe Beauty, Hairitage, TPH, Anomaly, Mix:Bar, Being Frenshe, Andrew Fitzsimons, ITK, Koze Place, and House of Fine’ry. Notably, Flower Beauty was created by Drew Barrymore, and Kristin Ess Hair products are formulated with Zip-Up Technology™. Believe Beauty offers premium quality, affordable makeup and skincare products, with all items priced at $5 and under.