Magellan AI
Magellan AI offers advanced tools for ad spend efficiency, competitive intelligence, and ad verification, monitoring 40,000 advertisers across 50,000 shows in multiple international markets.
Services Offered by Magellan AI
Magellan AI provides a comprehensive suite of services designed to enhance podcast advertising efficiency and performance. These services include competitive intelligence, media planning, ad verification, and measurement. The platform offers pixel-based attribution and pod-to-pod attribution for tracking conversions effectively. Detailed insights allow users to monitor competitor spend and messaging, while advanced discovery tools provide deep metrics on inventory and audiences.
Tracking and Monitoring Capabilities
Magellan AI continuously monitors podcast advertising data for 40,000 advertisers across 50,000 shows. The platform captures and analyzes every ad placement, automating airchecks and ensuring brand safety. Magellan AI tracks podcast advertising data from the top 3,000 podcasts in the U.S., offering real-time notifications and scheduled reports. They also provide tools for analyzing podcasts and brands active in region-specific markets, making their tracking capabilities robust and extensive.
Geographic Reach
Magellan AI's tools are available in several localized markets, including the USA, Canada, UK, Ireland, Germany, and Australia. This international presence allows advertisers and brands to track and analyze podcast activities across diverse markets. The platform supports regional market activities, ensuring that users have access to relevant data and insights for their specific geographic needs.
Ad Verification and Brand Safety
Magellan AI provides robust tools for ad verification, including real-time notifications and scheduled reports. The platform's aircheck and audit functionalities ensure ad spend efficiency and performance. By capturing and analyzing every ad placement, Magellan AI helps maintain brand safety. Additionally, their pixel-based tracking extends across podcast, streaming audio, and video channels, ensuring comprehensive verification processes.
Insights and Reports
Magellan AI offers detailed insights and reports to aid in strategic decision-making. Their quarterly benchmark report analyzes podcast advertising trends and provides valuable insights. The platform also includes a comprehensive guide called 'The Podscape,' which helps users understand the podcast industry landscape. With tools for content acquisition and deep-dive podcast analysis, Magellan AI supports market research with precise and actionable data.