MagicLinks
MagicLinks powers social commerce through a marketplace for video influencers and leading brands, providing tools and data-backed solutions for influencer campaigns.
Company Overview
MagicLinks powers social commerce through an exclusive marketplace for video influencers and the world's leading brands. The company's technology enables creators to share the products they love with their fans, while also serving brands seeking scalable, data-backed influencer campaign solutions. With a robust infrastructure that includes 100% sales data reporting, MagicLinks has facilitated $5.4 billion in sales and 56 billion video views.
Services and Solutions
MagicLinks offers a variety of services including video influencer campaigns, media usage and rights, and creative strategy. The company provides proprietary tools like ObsessedWith.it to make Instagram posts shoppable, and offers premium access to over 5,000 brands for video influencers. Their technology, including the proprietary data engine Match Intelligence™, is built on transactions across 18,000 influencers.
Sustainability and Community Impact
MagicLinks is committed to sustainability and community impact. The company achieved B Corp certification in 2020 and has set a goal to be carbon neutral by 2021. Initiatives include an in-line alkaline water filtration system, a composting initiative to support a community garden, and active conversations to install solar panels at their Venice Beach office. Additionally, MagicLinks has donated over $21,662 to organizations related to the Black Lives Matter movement and provided support to Safe Place for Youth.
Diverse Brand Partnerships
MagicLinks has a diverse range of partnerships with leading retailers, including Nordstrom, HP, Spanx, Buy Buy Baby, Origins, Lululemon, Jared, Lacoste, Fendi, Adidas x Finish Line, Backcountry, Elf, Asos, Nasty Gal, Everlane, Glossier, and Urban Outfitters. The company provides video influencers with premium access to these over 5,000 brands, enhancing the value and reach of influencer campaigns.
Community and Influencer Engagement
MagicLinks has cultivated a community of over 20,000 influencers, reaching more than 150 million millennial fans. The company has facilitated over 975,000 videos, generating impressive engagement through 56 billion views. Additionally, MagicLinks has raised over $10,000 to help build and supply a technology center for 1,000 underprivileged youth of the Ojibwe Tribe Boys & Girls Club on Leech Lake Reservation in Minnesota.