Majority Strategies
Majority Strategies is a full-service data, digital, and print firm with over 125 years of collective experience, serving more than 7,500 campaigns and clients with innovative advertising solutions.
Company Overview
Majority Strategies is a full-service data, digital, and print firm with over 125 years of collective experience. They have generated over 7 billion impressions to date and served more than 7,500 campaigns and clients. Their expertise lies in digital advertising, mobile advertising, print advertising, and direct mail, having produced over 2.5 billion pieces of direct mail.
Services
Majority Strategies offers a wide range of services including digital advertising, mobile advertising, print advertising, and direct mail. Their state-of-the-art omni-channel data solution combines location-based data with numerous 1st and 3rd party data sources and predictive modeling. Their mobile advertising platform, Majority Strategies Mobile, provides audience building, digital advertising, and measurement & insights using advanced data and technology.
Client Base
Majority Strategies has worked with every official GOP presidential nominee since 2000, 28 current and former governors, and 187 sitting and former U.S. Congressmen, including 2 Speakers of the House. They have also worked with 58 sitting and former U.S. Senators, including Senate Majority Leader Mitch McConnell. Their direct mail and print advertising services extend to over 4,500 clients in various sectors including elections, advocacy, and branding.
Major Initiatives
Majority Strategies has played a vital role in over 22 state legislative takeovers and produced more presidential Victory mail than all other Republican firms combined. Their advocacy campaigns have successfully influenced public opinion and behavior, resulting in desired actions and outcomes. Notably, their digital advertising impacted advocacy for the Great Lakes Education Project and their comprehensive campaign successfully halted a construction project in NYC that would have negatively affected high-end retailers on Fifth Avenue.
Omni-Channel Data Solution
Majority Strategies employs a cutting-edge omni-channel data solution that integrates location-based data with numerous 1st and 3rd party data sources and predictive modeling to offer precise targeting. This technology underpins their Majority Strategies Digital service, which focuses on data-driven targeting and creative strategies to engage online audiences effectively.