Makrwatch
Makrwatch, a fully remote B2B marketing company, specializes in scaling user acquisition for D2C companies through YouTube creators, operating globally with a focus on providing financial opportunities to creators.
About Makrwatch
Makrwatch, formerly known as themidgame, is a company specializing in B2B marketing. It was founded in 2010 and is a part of the Y Combinator's W15 batch. Makrwatch has a fully remote team with 30 members spread across more than six countries. The company helps direct-to-consumer (D2C) companies scale user acquisition through YouTube creators, positioning itself as an alternative growth channel to Google and Facebook.
Locations and Team
Makrwatch operates from New York, NY, USA, as well as remote locations worldwide. The company maintains a 100% remote team consisting of 30 members based in six or more countries. Despite its global dispersion, the team collaborates effectively to provide influencer marketing services.
Services
Makrwatch provides a technology-based influencer marketing agency service that helps D2C companies scale user acquisition through YouTube creators. The company offers a program called Makrwatch Boost, designed to pitch creators to potential sponsors. The company processes billings ranging from $2M to $5M and aims to reach $20M in billings with 10,000 sponsored videos within the next 18 months.
Mission and Vision
The mission of Makrwatch is to provide financial opportunities to creators, allowing them to share their passion, creativity, and knowledge. The company's vision is to support and drive positive social impact change. This commitment is reflected in its efforts to help creators in over 60 countries obtain sponsorship and grow their reach.
Y Combinator
Makrwatch was part of the Y Combinator's W15 batch. This association with Y Combinator has provided the company with valuable resources and a network that has contributed to its growth and success in the B2B marketing industry.