Marin Software
Marin Software manages over $48 billion in marketing spend, offering AI-powered solutions to optimize and automate paid media campaigns across various channels for diverse industries.
Services
Marin Software offers a comprehensive suite of services designed to enhance digital marketing performance. These services include the automation and management of publishers at scale, AI-powered performance forecasting, spend allocation, and budget management. For clients seeking additional expertise, Marin Software provides managed services with a team of digital marketing professionals. The platform also includes campaign creation and management, workflow automation, and script customization. Additionally, Marin Software supports paid search, paid social, retail media, and app advertising channels, facilitating a wide range of advertising needs.
Products
Marin Software provides a robust platform that maximizes marketing results across various publishers with a focus on AI-powered solutions. Key features include tools for marketing data collection, offline conversion alignment, AI analysis, and data export. The platform offers a product tour, demo requests, and a free 30-day trial for new users. Resources available include white papers, case studies, webinars, and blogs. Campaign creation and management, workflow automation, and script customization are also integral parts of the software.
Market Sectors
Marin Software serves a diverse range of industries including automotive, B2B, education, financial services, media & gaming, local agencies, retail, talent acquisition, technology, and travel. Their solutions are tailored to meet the unique digital marketing needs of each sector, helping clients maximize their marketing investments and achieve better performance outcomes across various channels.
Digital Marketing Resources
Marin Software provides a wealth of resources designed to educate and support digital marketers. These resources include white papers, case studies, a PPC for B2B performance marketing survey report, a guide to budget optimization, and a webinar on the impact of video advertising on paid campaigns. The aim is to share valuable insights and best practices to help clients improve their marketing strategies and results.
AI-Powered Solutions
Marin Software leverages AI-powered solutions to enhance marketing performance and optimize campaigns. The AI tools facilitate performance forecasting, spend allocation, and budget management, providing marketers with data-driven insights to make informed decisions. These advanced features aim to increase efficiency and maximize ROI for marketing spend across various channels.