Dr. T.R. Rao
About Dr. T.R. Rao
Dr. T.R. Rao, CEO of Market Probe
Dr. T.R. Rao is the CEO of Market Probe, a role in which he has led numerous multi-national client engagements over the past 30 years. His leadership has been pivotal in the development of innovative Customer Experience Management (CEM) solutions, ensuring that Market Probe remains a leader in the field.
Educational Background: Ph.D. in Marketing
Dr. T.R. Rao holds a Ph.D. from Michigan State University in Marketing. His academic background laid the foundation for his extensive experience and expertise in the field. Before founding Market Probe, Dr. Rao served as a Professor of Marketing, where he contributed to the academic community and shared his deep understanding of marketing principles.
Expertise in Customer Experience Management (CEM)
Dr. T.R. Rao is known for his thought leadership in Customer Experience Management. He has contributed to the development of new CEM approaches that have significantly impacted the industry. His work includes various engagements with multi-national clients, addressing their customer experience strategies and implementations.
Published Works: 'An Effective CEM Design'
In the September issue of AMA's Marketing News, Dr. T.R. Rao authored an article titled 'An Effective CEM Design.' This piece highlights his expertise and provides insights into effective customer experience strategies, reflecting his extensive knowledge and innovative approach to CEM.
Upcoming Presentation at Chief Customer Officer Exchange
Dr. T.R. Rao will be presenting on 'CEM: Consistency, Life Cycle Metrics and Loyalty' at the Chief Customer Officer Exchange. This event will take place at the Ritz-Carlton, Amelia Island, Fernandina Beach, FL, in December. His presentation is expected to provide valuable insights into maintaining consistency and loyalty in customer experience management.