Tanniru Rao
About Tanniru Rao
Tanniru Rao is the founder and current owner of Market Probe, a certified minority-owned market research company based in the Greater Milwaukee Area. With extensive academic credentials and over 25 years of teaching experience, he has significantly contributed to the field of market research and customer experience management.
Work at Market Probe
Tanniru Rao is the Founder and Current Owner of Market Probe, a market research company established in 1976. Under his leadership, Market Probe has developed a global presence, operating full-service research offices in eight countries. The company is recognized for its innovative research models, including customer advocacy and brand passion models. Rao has managed numerous multi-national client engagements over the past three decades, contributing to the firm's reputation as one of the top diversity-owned businesses in the United States.
Education and Expertise
Tanniru Rao holds a Ph.D. in Marketing from Michigan State University, where he studied from 2100 to 2104. He also earned a Master's degree in Statistics from the Indian Statistical Institute and a Bachelor's degree in Mathematics from Andhra University. With over 25 years of teaching experience at the university level, Rao has contributed to academia before founding Market Probe. His educational background supports his expertise in market research and customer experience management.
Background
Tanniru Rao has been active in the field of market research since 1976, primarily in the Greater Milwaukee Area. He founded Market Probe, which has since become a recognized entity in the industry. Rao's work has been pivotal in establishing the company as a certified minority-owned and operated business by the National Minority Supplier Development Council (NMSDC). His extensive background in statistics, marketing, and economics informs his approach to market research.
Achievements
Market Probe, under Tanniru Rao's leadership, has appeared on the Honomichl Top 50 US Research Firms list and Fortune Magazine’s list of America’s fastest-growing private firms. Rao has introduced several new research models and provided thought leadership in developing innovative Customer Experience Management (CEM) approaches. He is also recognized as an in-demand speaker at workshops, conventions, and educational forums globally.