Material
Material creates high-value, personalized customer experiences by leveraging deep human insights, design, and modern technology. With nearly 50 years of history, the company offers a range of services including strategy, design, build, engagement, and performance tracking, and operates in multiple global locations.
Company History
Material has a nearly 50-year history, originally known as Lieberman Research Worldwide (LRW). Throughout its history, the company acquired firms like Tonic, MotiveQuest, and Greenberg to expand its insights capabilities. Additionally, firms such as Strativity, Kelton Global, T3, Salt, Karma, Killer Visual Strategies, and Aruliden were integrated to enhance offerings in strategy, technology, CX, marketing, and design. The company rebranded to Material to better reflect its expanded expertise and capabilities.
Services Offered
Material provides a comprehensive range of services, including strategy and insights, design, build, engagement and performance, and tracking and improvement. Specific services include insights-driven strategy, behavioral science consulting, market and customer insights, online anthropology, audience analytics, and cultural foresight. In design, Material offers brand design, experience design, and product design services. The company builds digital products, digital experience platforms, cloud engineering services, data engineering, and SRE services. Furthermore, Material engages in CX strategy and engagement, loyalty and CRM, media and go-to-market, and customer, media, and digital analytics. It tracks brand health and customer experience performance using data science and analytics.
Technological Partners
Material partners with best-in-class technology vendors to build products, services, and experiences that transform businesses. These partnerships enable the company to leverage cutting-edge technology and offer comprehensive, innovative solutions to its clients. The collaboration with technology vendors supports Material's focus on creating high-value, personalized customer experiences using insights, design, and technology.
Global Locations
Material operates in multiple global locations to better serve its clients. The company has offices in major cities including Atlanta, Austin, Chicago, Gurugram, Los Angeles, London, New York City, Oakland, Philadelphia, and Seattle. This international footprint ensures that Material can deliver localized and relevant solutions to diverse markets while maintaining a global perspective.
Behavioral Science and Analytics
Material leverages behavioral science, predictive analytics, design-research fueled innovation, and data-driven optimization to create personalized customer experiences. The company's proprietary Science + Systems approach helps in creating value by considering the evolving expectations of customers. Material's expertise in behavioral analytics, audience analytics, and cultural foresight allows it to develop deep human insights that inform its strategies and solutions.