Bobby Caton
About Bobby Caton
Consumer insights, brand strategy, and market research specialist. A strategist, storyteller, and coach with a passion for people, brands, and puzzles. A quant nerd (with some qualitative experience) by the numbers… 12+ years in account management and client servicing. 10+ years synthesizing data into actionable stories people care about. 10+ years designing and executing custom research solutions. 8+ years directly managing and leading others. Methodological Expertise: Brand and communications tracking, segmentation, concept and big idea testing, brand positioning, CX, A&U, consumer journey. Category Experience: Includes insurance and financial services, retail, automotive, airline, luxury, home improvement, home appliances, travel, hospitality, entertainment, technology, energy, casual dining, cpg, and non-profit.