MBition
MBition, a subsidiary of the Mercedes-Benz Group AG, designs and implements the Infotainment System for future Mercedes-Benz vehicles, with offices in Berlin and Sofia.
Company History
MBition was founded in 2017 as a subsidiary of the Mercedes-Benz Group AG. The company plays a crucial role in designing and implementing the Infotainment System for future vehicle generations of Mercedes-Benz Cars. Over the years, MBition has established offices in Berlin and Sofia, further expanding its role within the automotive software industry.
Services
MBition provides various services revolving around software development for Mercedes-Benz Cars. The company's SoftwareFactory is a pivotal product and department that underpins Mercedes-Benz’s '#LeadInCarSoftware' initiative. The SoftwareFactory enhances productivity, quality, and focus in software development. MBition also actively contributes to the Mercedes-Benz Operating System (MB.OS), supporting continuous integration, delivery, and testing.
Products
MBition's key products include the Mercedes-Benz User Experience (MBUX) and the Mercedes me App. MBUX has been in development since 2018, and its latest iteration is highly intelligent and capable of learning from user interactions. The Mercedes me App offers a digital connection between Mercedes-Benz drivers and their vehicles, allowing remote access to various features. Additionally, MBition's Platform supports constant updates and new features with tools designed for high-resolution displays, advanced haptics, high-fidelity speakers, and cameras.
Offices
MBition operates out of two key locations—Berlin and Sofia. The Berlin office was established in 2017 and employs around 900 people. It features modern facilities, FlexDesk seating, and a UX/UI research lab. The Sofia office, founded in 2021, employs over 200 people and is located in a burgeoning IT industry hub. This office includes modern coworking spaces, green walls, and lounge areas, providing a tech-friendly environment.
Platform Development
MBition's Platform offers a comprehensive approach to software and hardware integration in Mercedes-Benz vehicles. The Platform supports various end-user apps, including native containers and Android, with over-the-air (OTA) updates. By decoupling hardware and software lifecycles, the Platform supports a range of target hardware, from generic designs to series cars. It also ensures a highly personalized user experience by enabling interaction and information-sharing across the car's systems.