MDG
MDG is a marketing and strategy company that offers a wide range of services including branding, communications, digital marketing, event strategy, and international marketing. With a 47-year track record, MDG serves diverse industries and has been recognized as a 'Best Place to Work' by Meetings & Conventions magazine.
Services
MDG offers a comprehensive range of services encompassing association strategy and marketing, branding, communications, content marketing, data, research and insights, digital marketing, event strategy and marketing, international marketing, organizational strategy, video production, and web services. The company's expertise in these areas helps build awareness, increase engagement, generate positive brand associations, and convert prospects into attendees, exhibitors, sponsors, members, or brand loyalists.
Creative Team
MDG boasts a robust creative team that includes copywriters, designers, production artists, and digital media specialists. This skilled team develops innovative and effective marketing materials that support the strategic goals of their clients. By focusing on creating high-quality, engaging content and visuals, the team plays a critical role in driving engagement, promoting brands, and achieving better ROI and ROO for clients.
International Marketing
MDG has a team of international marketing strategists who are multi-lingual and experienced in global event marketing. The company provides a comprehensive suite of services in this area, including global and country-specific strategy development, tactical planning and execution, international buyer delegation programs, and international market research and analysis. The new IBIE International Delegation Program, a notable initiative by MDG, was fully integrated into IBIE’s international attendee acquisition campaign, resulting in a 14% increase in international attendance in priority markets.
Research and Insights
MDG specializes in both quantitative and qualitative research, along with corresponding analyses and insights. This data-driven approach helps clients make informed decisions and refine strategies to meet their goals. The performance modeling, journey mapping, and agile methodologies incorporated into MDG’s research processes ensure that marketing strategies are comprehensive and targeted effectively.
History and Locations
With a 47-year track record of delivering results, MDG has established a strong presence in the marketing industry. The company has been recognized as a 'Best Place to Work' by Meetings & Conventions magazine. MDG operates out of three offices located in San Diego, Washington, DC, and Chicago, serving clients across various sectors including education, technology, manufacturing, and food & beverage.