Media Radar
MediaRadar is an advertising intelligence platform used by media buyers, sellers, and planners, providing analysis for over 4 million brands across various media platforms.
Services
MediaRadar provides advertising intelligence to media buyers, sellers, and planners. The platform offers custom solutions such as data licensing for market research, sales intelligence, ad compliance, and equity markets. Core services include automated alerts for new representation, increased spend, competitive activity, and detailed contact information for media buyers and planners, updated every 90 days. MediaRadar also offers a Concierge Service to confirm specific contact information for users.
Platform Features
MediaRadar's platform boasts a range of features designed to aid in advertising decisions. These include insights into programmatic advertising, detailed competitive analysis, and spend distribution. The platform covers over 4 million brands and provides detailed insights into emerging formats like YouTube, podcasting, OTT, and Facebook. Users can create ad proposals using the latest creative running anywhere and leverage the Video Panel for insights into a brand’s video strategy across OTT, Online Video, and TV.
Integration and CRM Compatibility
MediaRadar allows seamless integration with CRM systems like Salesforce and MagHub. This integration ensures that users have direct access to advertising insights within their preferred CRM platforms. The platform also includes geographic focus insights for social media ad campaigns, enhancing overall advertising strategy analysis.
Custom Insights and Analysis
MediaRadar offers valuable insights into the programmatic landscape, including the use of DSPs, SSPs, and exchanges. The platform provides a feature to listen to podcast advertisement recordings to decode brand messaging, and insights into event participation and sponsorship investments. Additionally, MediaRadar offers data on how much brands spend on events annually and the importance of Facebook advertising to a brand's strategy.
Awards and Recognition
MediaRadar has been recognized for its excellence in sales and customer service, having won multiple Stevie Awards in these categories. This recognition highlights the platform's commitment to providing high-quality service and valuable insights to its users, supporting informed advertising decisions across various media platforms.