MediaLab
MediaLab is a holding company of leading consumer internet brands, engaging 1 in 3 US internet users monthly and reaching 180 million global users through various advertising formats.
About MediaLab
MediaLab is a holding company of leading consumer internet brands headquartered in Santa Monica, California, with an additional location on the East Coast. MediaLab's platforms engage 1 in 3 US internet users every month and reach 180 million users globally through video, native placements, high-impact media, display, and programmatic advertising. The company's ad exchange, Assembly Exchange, delivers extensive reach to highly engaged audiences, supporting IAB's Open Measurement and utilizing Pixalate for protection against invalid traffic.
MediaLab's Ad Exchange: Assembly Exchange
The Assembly Exchange, MediaLab's ad exchange, supports and delivers massive reach through display, native, and video formats. It collaborates with the world’s largest SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms), ensuring extensive and effective ad placements. The Assembly Exchange supports IAB's Open Measurement standards and is safeguarded against invalid traffic using Pixalate.
MediaLab's Portfolio of Brands
MediaLab's portfolio includes prominent brands such as Genius, Imgur, WorldStarHipHop, DatPiff, Kik, Amino, and Whisper. Genius boasts 110 million monthly users worldwide, while Imgur has 81 million monthly users. WorldStarHipHop features consistently viral content and leads in social followers among competitors. Kik attracts more than 15 million monthly unique users, DatPiff reaches 5 million monthly users globally, Amino hosts 20 million monthly unique users across its communities, and Whisper has 1 million monthly unique users with over 1 billion whispers created.
MediaLab's Headquarter Locations
MediaLab is headquartered in Santa Monica, California, and has an additional location on the East Coast. The company's strategic locations support its expansive operations and enable it to maintain a close connection with its widespread audience and diverse portfolio of brands.
MediaLab's Acquisition Strategy
MediaLab actively acquires media brands and utilities that can leverage its robust advertising platform. This acquisition strategy enhances the company's ability to reach and engage with a broader audience while allowing acquired brands to benefit from MediaLab's platform of Shared Services, which focuses on product optimization and user satisfaction.