Mertado
Mertado, based in Redwood City, CA, was an online social shopping platform that allowed consumers to discover and buy products from communities they frequently visited. Launched in 2011, it was part of the Y Combinator W10 batch and operated in the B2B retail sector before being acquired.
Company Overview
Mertado is an online social shopping platform launched in 2011. It allows consumers to discover and buy products from communities they frequently visit. The company operates in the B2B sector, with a specific focus on retail. Located in Redwood City, CA, Mertado serves clients in the United States of America and the broader America / Canada region. Although now acquired, Mertado was part of the Y Combinator W10 batch, highlighting its early promise and innovative approach in the industry.
Location and Service Regions
Mertado is based in Redwood City, CA, USA. The company focuses its operations on the United States of America and America / Canada regions. As an online platform, it leverages the internet to reach a broad audience within these regions, enabling consumers to engage in social shopping experiences.
Y Combinator W10 Batch Participation
Mertado participated in the Y Combinator W10 batch. Y Combinator is a well-known startup accelerator, and being part of its Winter 2010 batch provided Mertado with early stage support and exposure. This affiliation indicates the company's strong foundational strategies and potential for growth, underscored by the collaborative and innovative environment fostered by Y Combinator.
Industry and Sub-Industry Focus
Mertado operates within the B2B sector, specifically targeting the retail subsector. The platform connects businesses with consumers by enabling social shopping experiences. This approach highlights Mertado's role in leveraging community connections to drive product discovery and sales.