Midwest Direct
Midwest Direct, headquartered in Cleveland, OH, specializes in multichannel communications, including print, mail, and digital messages, serving clients nationwide since 1982. The company offers comprehensive services such as data management, direct marketing, election services, and integrated marketing solutions.
Company History
Midwest Direct was founded in 1982 as a provider of mail presorting operations. Since its inception, the company has grown to offer a wide range of services in print, mail, and digital communications. Over the years, Midwest Direct has become well-known for its excellence in commingling and USPS mail program support. The company operates from its headquarters in Cleveland, OH and a facility in Pittsburgh, PA, serving clients nationwide.
Services Offered
Midwest Direct provides an array of services including presort and commingle, direct mail, delivery tracking, auditing, and compliance. The company specializes in multichannel customer contact and direct marketing campaigns. In addition, Midwest Direct offers data management solutions such as data hygiene, professional list purchasing, and data enhancements. They also provide digital marketing tools, custom data analytics, and integrated marketing solutions through digital+post, which combines mail, social media, and online display ads.
Technology and Capabilities
Midwest Direct employs advanced technology that enables sorting up to 50,000 pieces of mail per hour and delivers over two million messages daily to mailboxes, inboxes, and online. The company uses Intelligent Mail® Barcodes (IMB) for tracking mail and is certified for Seamless Acceptance with the USPS. Midwest Direct maintains a fully secured facility with strict security measures, including HIPAA and SOC 2 compliance, ensuring the safety and accuracy of data handling.
Data Management and Analysis Programs
Midwest Direct offers comprehensive data management and analysis programs. Services include data enhancement, analysis, reporting, and warehousing. They provide custom data analytics to identify critical niches, create personas, or map customer journeys. The company offers a free data audit and analysis for partners, ensuring data remains accurate, safe, and easily accessible. Midwest Direct also provides data management solutions including data hygiene and professional list purchasing.
Election Services
Midwest Direct provides extensive election services, supporting data processing, ballot printing, and vote-by-mail operations. Services include absentee or vote-by-mail ballots, ballot request cards, mailing envelopes, voter ID envelopes, return envelopes, and instructions/inserts. The company ensures secure and compliant election services, facilitating efficient and accurate vote processing for elections.