Migo
Migo provides affordable digital content and services to mass market consumers in Indonesia through its unique distribution network, offering gigabytes of data at a fraction of the cost of traditional networks.
Services
Migo offers a variety of digital services through micro-subscription packages. These include access to entertainment, education, financial products, and other relevant digital lifestyle services. Users can download videos at Migo Hotspots without using mobile data. The company also offers a pass that allows users to watch unlimited content for a specific period. This service, accessible through fast and easy Wi-Fi downloads, aims to provide affordable access to digital products and services for mass market consumers.
Technology and Network
Migo's proprietary distribution network delivers gigabytes of data to mass market consumers at a significantly lower cost—$0.50 per customer per year. Using this network, Migo can deliver massive data volumes more efficiently and cheaply than existing networks. The network now covers more than 20 million Indonesians, with over 1,000 Warung Migo locations. Migo collects data from previously data-dark consumers, enhancing their ability to tailor services to mass market needs.
Content Partners
Migo has secured partnerships with several local and international content providers, enhancing its digital offerings. Some notable partnerships include Lionsgate Play Indonesia, which adds popular titles like 'The Hunger Games' and 'Twilight' to its platform. Migo has also signed multi-year deals with JTBC, SBS, KBS Media, and CJ ENM to deliver top Korean dramas and movies to the Indonesian market. Additionally, Migo has partnered with Sushiroll to bring anime content to offline Indonesians.
Company History
Migo launched in Indonesia in 2020, aiming to disrupt the digital content distribution market. The company has rapidly expanded its network, now covering more than 20 million Indonesians and establishing over 1,000 Warung Migo locations. Migo has also established a support center in Manila and an operations center in Jakarta. The company has received significant investment, including a $40 million investment from Indonesian conglomerate MNC Group to accelerate its nationwide rollout.
Recognition and Accolades
Migo's innovative approach to digital distribution has gained considerable recognition. UNICEF has acknowledged Migo's solution as an effective way to reach marginalized students, highlighting its impact on education. Additionally, Migo has been shortlisted for the prestigious IBC Innovation Awards, further cementing its reputation as a leader in digital content delivery. This recognition underscores the company's commitment to providing affordable and accessible digital services to mass market consumers.