Mintel
Mintel, founded in 1972, provides market intelligence and research solutions, serving over 5,000 global businesses with insights into consumer markets, market sizes, and emerging trends.
History
Mintel was founded in 1972. Since its inception, the company has established itself as a leading provider of market intelligence and research solutions. Over the decades, Mintel has expanded its services to include a wide array of market research products and tools that aid thousands of global businesses in understanding market dynamics and consumer behavior.
Products
Mintel offers a diverse range of products designed to provide valuable market insights. Mintel Market Research Reports give a comprehensive overview of consumer markets. Mintel Market Sizes provides data on market size, segmentation, share, and forecast. Another key product is Mintel Leap, an AI-driven market intelligence tool. The Global New Products Database (GNPD) tracks and analyzes global product innovation. Other products include Comperemedia Direct, Comperemedia Omni, and Ingredientscape AI.
Services
Mintel provides various services tailored to meet the needs of different businesses. Mintel Consulting offers custom insights tailored to specific business requirements. Mintel Trends helps clients understand emerging consumer behavior trends. The Purchase Intelligence service blends product intelligence and consumer research, identifying new products that consumers are interested in and the reasons behind this demand. Mintel's industry solutions cover sectors such as advertising and marketing, beauty and personal care, financial services, food and drink, and technology.
Market Intelligence
Mintel's market intelligence offerings include comprehensive reports that cover a wide range of consumer categories and markets. These reports are utilized by more than 50,000 marketers, strategists, and insight professionals around the world. Mintel's competitive intelligence services provide essential insights into competitors' strategies and market positioning, enabling businesses to anticipate market changes and consumer behavior effectively. Additionally, Mintel Global Consumer offers insights spanning 36 global markets.
Global New Products Database (GNPD)
Mintel’s Global New Products Database (GNPD) is a crucial tool for tracking and analyzing global product innovation. The database sources data from 86 of the world's major economies. It helps businesses understand the innovation landscape by providing timely and detailed information on new products. GNPD is particularly valuable for companies looking to stay ahead of market trends and launch successful new products.