MissionWired
MissionWired is a digital and direct mail fundraising company that has raised $3.1 billion and acquired 68 million supporters, with notable successes for the Biden-Harris campaign and the USO.
Services
MissionWired provides a wide range of services including digital advertising, direct mail, SMS, telemarketing, and email fundraising. They have developed several proprietary tools like The Digital Co-Op, AdvantageAI, Reactivate, Advocate, SMS Acquisition, Custom Audiences, and Sign For Good. Through these tools, MissionWired offers innovative solutions for donor engagement, digital supporter acquisition, and return on investment enhancement.
Client Success Stories
MissionWired has successfully raised significant support and funds for high-profile clients. For the Biden-Harris campaign, they acquired 5.5 million supporters, raised $145 million from ads, and achieved a 362% return on ad spend. Their work with the USO increased email revenue by 54%, built an SMS audience of over 200,000 supporters, and achieved a 229% total ads ROAS in 2020. Save the Children saw a 38% increase in digital revenue and successfully reactivated 36,000 supporters through MissionWired's predictive modeling.
Proprietary Tools
MissionWired has developed several proprietary tools to enhance digital fundraising and supporter engagement. The Digital Co-Op is a fixed-cost acquisition tool with a 100% return. AdvantageAI, a digital acquisition tool, has raised more than $133 million since summer 2020. The Reactivate tool achieved a 317% ROI in one month, while the Advocate tool is 21% more effective than traditional advocacy models. The SMS Acquisition tool targets donors who have previously given via SMS, and the Custom Audiences tool outperforms Facebook's lookalike audiences.
Operational Footprint
MissionWired operates across several major U.S. cities, including Washington, DC, New York, NY, Oakland, CA, Denver, CO, and Arlington, VA. The company employs over 225 experts specializing in digital and direct mail strategies. Their multi-locational presence enables them to effectively manage and support large-scale campaigns nationwide.
Fundraising Achievements
MissionWired has an impressive track record in fundraising, having raised a total of $3.1 billion. Their efforts directly through ads on the Biden campaign's launch day raised $1.7 million. Over time, they have acquired 68 million supporters, contributing to their substantial impact in the philanthropic and political fundraising landscapes.