Mistplay
Mistplay is the leading loyalty program for mobile gamers, offering rewards for playing games and has distributed over $60 million in rewards to date.
Mistplay Services
Mistplay is the leading loyalty program for mobile gamers, enabling users to discover new games and earn rewards for playing. Users can redeem their earned units for various rewards such as gift cards to Amazon, Google Play, Paypal, and more. Additionally, the platform features weekly contests with new prizes and a grand prize at the end of each month. Mistplay also offers built-in mobile game promotion features to boost game visibility, drive new installs, and increase engagement.
History of Mistplay
Mistplay was founded in October 2015 and has since established itself as a crucial player in the mobile gaming loyalty landscape. Reflecting its rapid growth, the company has been honored in various industry awards, including recognition by Deloitte as a Company to Watch and ranking 36th fastest growing startup in Canada by Maclean's. To date, Mistplay has given away over $60 million in rewards. The company is backed by Growth Curve Capital.
Mistplay Headquarters and Global Presence
Headquartered in Montreal, Mistplay operates on a global scale with locations in leading cities such as Ottawa, Qingdao, Tianjin, New York, Edmonton, Halifax, Boston, São Paulo, Porto, Calgary, Budapest, Beijing, Toronto, Montreal, Paris, Seoul, and Vancouver. This international footprint allows Mistplay to cater to a diverse and widespread user base, enhancing its capability to serve mobile gamers around the world.
Mistplay Employee Benefits
Mistplay provides a comprehensive range of benefits to its employees, including access to online doctors, parental leave top-up, training and development stipends, paid time off, private healthcare, and RRSP contributions. The company also emphasizes a strong company culture, hosting events and offering flexibility in spending. These benefits contribute to Mistplay's reputation as a desirable workplace within the tech industry.
Mistplay’s Mobile Gaming Loyalty Reports
Mistplay publishes detailed reports on mobile gaming trends and user behavior. The 2023 Mobile Gaming Loyalty Report provides insights into loyalty, play, and spend trends in the industry. Additionally, the 2024 Mobile Gaming Spender Report analyzes the behaviors, motivations, and engagement dynamics of nearly 2,000 mobile game IAP spenders. These reports offer valuable data for understanding market trends and player behaviors.