MMGY Global
MMGY Global specializes in integrated marketing solutions for the travel, tourism, and hospitality industry, representing multiple agency brands and offering a wide range of services worldwide.
Company Overview
MMGY Global is a privately-owned company specializing in integrated marketing solutions specifically for the travel, tourism, and hospitality industry. The company, backed by EagleTree Capital, aims to use travel as a cultural bridge to create a connected, inclusive, and peaceful world. Their team of over 600 marketing experts operates from offices located globally, providing a variety of services designed to meet the unique needs of their clients in these industries.
Services
MMGY Global offers a comprehensive range of services, including advertising campaigns, branding, content creation, studio production, research and data, measurement and analytics, strategic planning, email marketing and automation, experiential marketing and activations, media, marketing technology, public relations, and social media. Each service is tailored to support travel, tourism, and hospitality brands in achieving their marketing and business objectives.
Agency Brands
MMGY Global represents multiple agency brands, each specializing in different aspects of travel marketing. These include MMGY, MMGY Grifco, MMGY Hills Balfour, MMGY Lieb, MMGY Myriad, MMGY NJF, NextFactor, Origin, Wagstaff, Travel Intelligence, and TCI Research. These brands provide a holistic approach to marketing strategy, international luxury PR, public relations, data-driven market research, and other specialized services.
Research Studies and Events
MMGY Global conducts several pivotal research studies including 'The Black Traveler: Insights, Priorities & Opportunities', 'Vistas Latinas: A Landmark Study on U.S. Travelers of Hispanic Descent', and 'Portrait of Travelers with Disabilities: Accessibility and Mobility'. Additionally, the company hosts events such as the North American Summit and European Summit, providing industry insights, trends, and networking opportunities for stakeholders.
Diversity, Equity, and Inclusion Initiatives
MMGY Global is committed to promoting diversity, equity, and inclusion within the travel industry through their DEI Council. The council focuses on recruitment, education, career empowerment, integrated marketing practice, and public relations & social practice. Their efforts are aimed at advocating for an equitable industry that generates opportunities and economic vitality for all individuals in the communities they serve.