Cary Tilds
About Cary Tilds
Cary Tilds is a General Manager at MNTN and a founder of Cary Tilds Consulting, with extensive experience in strategic advisory roles across various companies. He holds a BA in Western European Studies from the University of Michigan and an MBA in Marketing from Wayne State University.
Current Role at MNTN
Cary Tilds serves as the General Manager, Local at MNTN since 2024. In this role, he focuses on local marketing strategies and initiatives, leveraging his extensive background in advertising and technology. His leadership aims to enhance MNTN's local market presence and drive innovative solutions for clients.
Previous Experience in Advertising and Strategy
Cary Tilds has held various significant roles in the advertising and strategy sectors. He worked as Chief Strategy and Operations Officer at Frameplay from 2020 to 2023 and as Chief Strategy and Advocacy Officer in 2023. Prior to that, he was the SVP Corporate Strategy at FordDirect from 2018 to 2020 and SVP Digital Strategy in 2018. His experience includes strategic advisory roles at Adtoniq and Greenspring Associates.
Educational Background
Cary Tilds earned a Bachelor of Arts degree in Western European Studies from the University of Michigan, where he focused on the economic and social implications of Europe forming the EU, studying from 1991 to 1995. He also holds a Master of Business Administration from Wayne State University, completed between 1998 and 2000, with a concentration in Marketing.
Community Engagement and Mentorship
Cary Tilds is actively involved in community initiatives that promote family, friendship, and wellness. He engages in mentoring startups through various programs, sharing his expertise and insights to support emerging businesses. His commitment to community development reflects his dedication to fostering innovation and growth.
Contributions to the Marketing Industry
Cary Tilds has made notable contributions to the marketing industry, including authoring a book that addresses key topics in advertising and marketing. He is also a co-founder of the Web3 Marketing Association, established in 2022, which focuses on integrating technology and innovation within marketing strategies. Additionally, he regularly speaks at industry conferences, sharing his knowledge on the intersection of advertising and technology.