Eric Hatzenbuhler
About Eric Hatzenbuhler
Eric Hatzenbuhler is the Director of Performance Marketing at MNTN, where he has worked since 2023. He has a diverse background in digital marketing, having held various roles at companies such as Digital River and Ovative Group.
Current Role in Performance Marketing
Eric Hatzenbuhler serves as the Director of Performance Marketing at MNTN, a position he has held since 2023. In this role, he oversees performance marketing strategies and initiatives, leveraging his extensive background in digital marketing to drive results. His leadership focuses on optimizing marketing campaigns and enhancing overall performance metrics.
Previous Experience at MNTN
Prior to his current role, Eric worked at MNTN as a Senior Digital Marketing Manager from 2022 to 2023 and as a Digital Marketing Manager from 2021 to 2022. During his tenure, he contributed to various marketing projects, utilizing his skills in digital strategy to improve campaign effectiveness and reach.
Experience at Digital River
Eric Hatzenbuhler has significant experience at Digital River, where he held multiple positions. He began as a Paid Media Intern from 2015 to 2016, then progressed to roles including Digital Marketing Analyst from 2016 to 2017, Associate Program Manager, Paid Media from 2017 to 2018, and Program Manager, Paid Media from 2018 to 2021. His work involved managing paid media campaigns and analyzing performance data.
Education Background
Eric studied at the University of Minnesota, where he earned a Bachelor of Science (B.S.) degree in Business/Marketing and Human Resource Development from 2012 to 2016. His academic background provided a foundation in marketing principles and human resource strategies, which he has applied throughout his career.
Early Career Experience
In addition to his roles at Digital River and MNTN, Eric gained early career experience as a Marketing and Human Resources Intern at Art Force in 2016. This internship allowed him to develop skills in both marketing and human resources, contributing to his overall professional development.